Everyone remembers how when we were of 10 or 12 or 14 years of age, our parents and teachers almost gloated on our tiny abilities to draw, paint, dance, sing or write a poem; how were paraded before our relatives to ‘show our talent’ or perform on school stage on Annual Day/s.
As we turned 16 till 18, and faced two Board exams of X and XII standards, all these great abilities took a back seat, were dubbed as ‘hobbies’ and declared not to be pursued much for the moment. We must rather focus on our careers, education that will give grades, make us logical and rational, and put us on a great professional track as the best engineers, doctors, lawyers or stock-brokers of the world.
Before we could realise, we were adults, into a rat race, and have forgotten that once upon a time we also did sing, dance, draw, write poetry, act, or speak on stages. And, we were lost in the big bad world, because in a rat race, you remain a rat wherever you are positioned at a given moment.
We were taught to compete with others. We were taught to compare ourselves with others ahead of us and often feel miserable about it. Parents told. Teachers told. Business school mandated competition. Capitalistic economy gave premium to competition while not giving a fair chance to all to excel. Society asked to perform or perish, be in front or get lost.
We turned logical, very rational, evolved structured thinking, became ‘reasonable’. But we ceased to laugh in abundance, or dance with the wind, or sing when heart wanted, or act funny every now and then.
We even thought that anything which is creative, which is right-brain, which is aesthetic or artistic is for appreciation, admiration, a tool to break ice with others, for social charm, and only that much. They are not to make money, create careers, be valued in the economy.
There were exceptions though. Someone’s piece of art sold at fifty lacs you hear. Someone sang for almost a crore one night. Someone wrote a story whose film rights went for twenty lacs you got to know. And many more. But these were not enough for your ‘security’ seeking parents and would be parents-in-law to consider you having a recipe of ‘success’ ahead.
It is time to declare a beautiful, colourful and bold war against all of these which went against your grain if you are a creative soul from inside. It is time to declare, “Ladies and gentlemen, here I arrive, a unique creative soul, with no competition with anyone except myself, dedicated to this creative work, aware of the technologies I need to make this work a great one, and conscious to the ways and means to take my work to millions and earn my livelihood with joy and abundance, and for years and years ahead.”
Security? Sustainability? Career? Money? Fame? Name? Network? Recognition? You name it and it is there for the taking. But only for those who would go the full hog to turn their die-hard dogged passion into a marketable sustainable admired profession. Dog is my favourite animal indeed.
So, all the artists on canvas or stone or wood or glass, stand up and create a brand of your own through social media, place yourself in the market-place through corporate art, media cartoons, restaurant art, art curating, art gallery, art foundations, or art and literary festivals.
The story-tellers around, stand up and choose your medium and audience to tell your story. Tell it in audio through podcasts and radio. Tell it in pictures through photo features and creative photography. Tell it visually through your computer generated graphical or animated visuals. Tell it audio-visually through short stories, feature films, web series. Tell it for-profit and not-for-profit organizations through branded content. Tell it on streets, tell it on stage. Tell it in whispers, tell it in small groups, tell it to many, tell it to all, tell it loud and clear. Tell it in silence, tell it with sound. Tell it in tears, tell with laughter. But tell it with all charm and boldness. And making good money in the process. No one thought that a 400 crores investment in story-telling on celluloid over five years can bring in 3500 crores. Bahubali did. Or that a 80 crores investment can bring in 2200 crores back. Dangal did.
But know how to tell it effectively, know whom to tell it with the best desired impact, know how to be resourceful in your work without chasing just mundane resources.
For the dancers, the singers, the composers, the writers amongst us, we have a world of opportunities knocking on our doors. There are some sixteen types of professional writing, for example, that can make money: fiction, non-fiction, journalistic, web-writing, branded content, screenplay, dialogues, playwriting, copy writing, jingle writing, technical writing, and a lot more. You want to tell what you see, or what you imagine, or what you believe in, or what you observe: you have takers for all.
Music has a robust career in bands, concerts, music management, online music, playback singing, music direction, fusion creation, and many more. So do the dancers dancing in troupes and films, for functions and weddings, running schools and events, managing operas and dance directing.
Those creative geeks with penchant for technology more than others: you have a longer path of fun and success. Fantasy visualized into animated images, characters and stories. The stories you cooked up all your life, with some observation of your sample audiences, can be evolved into video games that engage them. Today, virtual reality (creating the make-belief world which is not in front physically) or augmented reality (extending the physical reality to a larger canvas) are storming the creative space. They are breaking all frontiers of imaginative story-telling.
Then there are weaving stories on fabrics, blending nature and culture with apparel, and creating styles and fashion simple or stunning. There are all other forms of creative and communicative careers now: creating behavioral changes, building images, managing crises, creating brand trust, weaving identities of people, places and organizations, et al.
This is your big time to call the shots. Just that an average half-hearted initiative will not give any outcome. It has to be all your power or none at all. It has to be the best foot forward or show no limb. It has to be ideas, concepts, practices, technologies and business sense all rolled into one.
The new age creative institute of eminence of India, Pearl Academy, makes a big impact in this domain through its focused under graduate and post graduate diplomas, UGC recognized degrees, and Australian University degrees in the domains of media, creative business, fashion and design.