Coca-Cola becomes the Global Sponsor of International Cricket Council (ICC) eventsCoca-Cola becomes the Global Sponsor of International Cricket Council (ICC) events
KAROBAR CORRESPONDENT
Wednesday, Feb 06, 2019
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Coca-Cola, the most preferred beverages has been the part of people happiness, celebrations, joy, emotions and feeling. Coca-Cola has signed the agreement with International Cricket Council (ICC) as global sponsors of Cricket.
It’s a global sponsorship like FIFA. And as global strategic partnership Coca-Cola will be the official beverage partners of ICC for five years. Part of partnership, Coca-Cola will sponsor all ICC events around the world, including the ICC Cricket World Cup which will be held this year in England and Wales 2019, the ICC men’s and women’s T20 World Cups which will be held in 2020 in Australia, ICC Women’s World Cup scheduled to be held in New Zealand in 2021, and ICC Men’s Cricket World Cup to be held in India in 2023. This sponsorship agreement is up to 2023.
Coca-cola tries to connect with consumers and have been adding many customer centric categories in the portfolio. In line with the history Coca-Cola has associated with every major sports around the world. It’s associated with Olympics since 80 years, 25 years with World Cup Rugby and half a century with FIFA for 50 years.
Coca-Cola in Nepal has been a contributor to the development of sports by being a sponsor for Everest premier League (EPL), Twenty 20 Cricket tournament in Nepal & has supported the largest grass root school-level football tournament in Nepal associating with ANFA (All Nepal Football Association) and Ministry of Youth and Sports for last 10 years.
Coca-Cola brand has been a part of fan’s greatest moments of passion around the globe & the partnership with ICC globally is an endeavor to continue to remain in the heart of consumers globally.